What Is “Nuru Massage,” a Relaxation Technique Originating in Japan?

What Is “Nuru Massage,” a Relaxation Practice Originating in Japan?

Exploring Its Unique Features and Soothing Appeal

Japan is known for its many traditional relaxation practices that nurture both mind and body — from hot springs and tea ceremonies to Zen meditation.
Among these is a unique Japanese technique that has gained international recognition as “Nuru Massage.”

In this article, we’ll explore the origins and characteristics of this distinctive Japanese relaxation style and offer a practical guide for those interested in experiencing it in Japan.

What Is Nuru Massage?

Nuru Massage is a Japanese relaxation treatment that uses a high-viscosity gel or lotion applied to the entire body.
The term “Nuru” comes from the Japanese onomatopoeia “nurunuru,” meaning “smooth and slippery,” describing the soft, fluid sensation that defines this style.
Because it reduces friction compared to regular oil massages, it allows for a deeper sense of relaxation and tranquility.

“Men’s Este” — How It’s Offered in Japan

In Japan, the term “Nuru Massage” is not commonly used domestically.
Instead, many establishments provide this type of relaxation service under the name “Men’s Este.”
When making reservations or inquiries, using the phrase “Men’s Este” will make communication smoother.

Difference Between “Men’s Este” and Adult-Oriented Services

It’s important to note that Japan distinguishes between “Men’s Este” (men’s aesthetic salons) and adult-oriented establishments.
A Men’s Este focuses purely on relaxation, stress relief, and recovery from fatigue — not on sexual services.

To ensure you’re choosing a proper relaxation salon, check the official website or listing page.
Most legitimate Men’s Este salons clearly state phrases such as:

Always verify this information before making a reservation.

The Experience: What to Expect from a Nuru Massage Session

The soothing comfort of a Nuru Massage experience comes not only from the technique itself, but also from the environment and materials used.

Types of Gel and Lotion

Three main types of lubricants are commonly used, each offering different textures and sensations:

Since materials may differ by salon or therapist, you can ask in advance what kind of product is used.

The Environment

A Nuru Massage experience is designed to engage all the senses — soft lighting, calming aromas, and gentle music create a serene atmosphere.
The harmony of space, materials, and professional technique results in a deeply immersive relaxation unique to this practice.

Typical Session Flow

Below is a general flow commonly followed in many salons across Japan.

Prices and Payment

Rates vary by region and duration, but general price ranges are:

Most salons accept cash, while some also support credit cards or online prepayment.

Reservations and Tips

Reservations can be made via the salon’s website, by phone, or through booking portals.
Popular salons tend to fill up quickly, so it’s best to reserve a few days in advance.

Main Areas Where You Can Experience It

In Japan, the following areas are known as the main centers for Nuru Massage.

Introducing salons where you can experience Nuru Massage in Kanagawa!

Here are some salons in Kanagawa where you can experience Nuru Massage.
Consider adding one of these to your itinerary for a memorable trip to Japan.

Japan Escort Erotic Massage Club Kanagawa

“Japan Escort Erotic Massage Club Kanagawa” is an outcall-based relaxation service operating mainly in the Kanagawa area.

Skilled female therapists trained in esthetic techniques can be dispatched to designated hotels or private residences, where clients can enjoy an oil-based relaxation treatment.
Prices start at ¥26,400 for 60 minutes, with a one-time membership fee of ¥2,200 required for first-time customers.
If you wish to request a specific therapist, a designation fee starting from ¥3,300 applies.
Extensions are available at an additional ¥8,800 per 15 minutes.
Depending on the service area or hotel location, transportation fees may also apply.

KISUKARAHAJIMARUMENZUESUTEHIMEANE

“KISUKARAHAJIMARUMENZUESUTEHIMEANE” is an outcall-style relaxation salon serving the Kanagawa area.
The salon also has English-speaking staff, making it accessible to international customers.

At Hime Ane, skilled therapists provide relaxation treatments using oil and lotion, offering services designed to promote both physical and mental well-being.

The salon is open year-round from 1:00 p.m. to 5:00 a.m. (next day).
The standard rate is ¥40,000 for 80 minutes, with an additional membership fee required for first-time users, as well as a therapist designation fee if you wish to request a specific therapist.
Depending on the service area, a transportation fee between ¥1,000 and ¥5,000 may also apply.

Japanese Big Boobs Hentai Massage Club Yokohama

“Japanese Big Boobs Hentai Massage Club Yokohama” is an outcall-style relaxation salon serving the entire Kanagawa area.
Therapists with cup sizes of E and above provide oil-based relaxation treatments designed to help clients unwind and refresh both body and mind.

The salon is open from 12:00 p.m. to 2:00 a.m. (next day) and operates year-round without holidays.
Three course options are available — Basic, Special, and Date — with rates starting from:“Basic Course: ¥29,700 for 60 minutes”“Special Course: ¥44,000 for 90 minutes”“Date Course: ¥104,500 for 180 minutes”

The salon also employs English-, Chinese-, and Korean-speaking staff, offering multilingual support for international customers.

YOKOHAMAAWASENTAIDERAKKUSUESUTE

“YOKOHAMAAWASENTAIDERAKKUSUESUTE” is an outcall-style relaxation salon that dispatches therapists mainly to the Kannai, Akebonocho, and Isezakicho areas of Yokohama City.
The salon’s signature feature is its use of foam and oil in treatments, offering a deeply soothing relaxation experience that promotes both physical and mental well-being.
It operates from 10:00 a.m. to 5:00 a.m. (next day), with reception starting from 9:00 a.m., and is open year-round without holidays.

Two course options are available: the First Course and the VIP Course.“First Course: 75 minutes from ¥44,000”“VIP Course: 75 minutes from ¥54,000”Payment is cash only, and all prices include designation fees and transportation costs.

The service area covers major hotel districts such as Kannai, Sakuragicho, Minatomirai, and Yokohama Station, providing wide access across central Yokohama.

YAMITSUKIESUTESEKANDO YOKOHAMATEN

“YAMITSUKIESUTESEKANDO YOKOHAMATEN” is a men’s esthetic salon located in the Yokohama area.
The salon is known for its deeply relaxing treatments that use generous amounts of oil for a rich and immersive experience.

The owner, an esthetic enthusiast with many years of experience in the field, opened this Yokohama branch with a strong commitment to quality and service.
Therapists are carefully selected based on specific hiring standards, focusing on women in their 20s to 30s with exceptional skills and hospitality.

Conveniently located just a 3-minute walk from Bandobashi Station on the subway line, the salon also has English-speaking staff available.
Business hours are from 9:00 a.m. to 12:00 a.m. (midnight), and the salon is open year-round with no holidays.
Please note that payment is accepted in cash only.

AromaDeFeeling in Yokohama

“AromaDeFeeling in Yokohama” is a salon-style relaxation establishment located in Akebonocho, Yokohama City.
The salon is dedicated to providing exceptional service through the beauty of its therapists, the reliability of their techniques, and the warmth of Japanese hospitality.
Most therapists are women in their 20s, with some younger staff bringing a sense of freshness and energy to the salon. The team places great emphasis on both treatment quality and customer service.

The salon is conveniently located a 3-minute walk from Bandobashi Station on the Yokohama Municipal Subway Blue Line and a 5-minute walk from Koganecho Station on the Keikyu Line.

Business hours are from 9:00 a.m. to 12:00 a.m. (midnight), with reception starting at 9:00 a.m. The salon is open year-round with no holidays.
Prices are set clearly at ¥30,000 for 60 minutes, including the therapist designation fee.

OLIVE SPA

“OLIVE SPA” is a relaxation salon in the Yokohama area staffed by Japanese therapists in their late teens to early twenties.
With an exterior that looks like a regular massage salon, it offers a discreet and welcoming atmosphere for those who value privacy.
Inside, soothing healing music and clean, private rooms create the perfect environment for deep relaxation.
Guests can enjoy a calm and refreshing experience through the therapists’ attentive hospitality and carefully performed treatments.

Business hours are from 10:00 a.m. to 12:00 a.m. (midnight), and the salon is open year-round with no holidays.
Prices start at ¥24,200 for 60 minutes, with 30-minute extensions available for ¥14,300.
Both cash and credit cards are accepted for payment.

Introducing salons where you can experience Nuru Massage in Okinawa!

Here are some salons in Okinawa where you can experience Nuru Massage.
Consider adding one of these to your itinerary for a memorable trip to Japan.

NA-SUTOJOINOSHUTCHOUMASSA-JI

“NA-SUTOJOINOSHUTCHOUMASSA-JI” is an outcall-style relaxation salon that dispatches therapists mainly in Naha City and surrounding areas.
The salon’s theme is inspired by nurses and doctors, offering oil-based relaxation treatments designed to refresh the body and mind.

It operates from 10:00 a.m. until closing (late night) and is open year-round with no holidays.
Both cash and credit card payments are accepted.
The available courses are as follows:
・Pareo Course: from ¥23,000 for 60 minutes
・King Course (two therapists): 90 minutes or more, price upon request
Additional fees apply for photo selection or specific therapist designation.

OkinawaHybridEsthe

“OkinawaHybridEsthe” is an outcall-style relaxation salon that dispatches therapists throughout Naha City and nearby areas.
The salon operates daily from 12:00 p.m. to 3:00 a.m. (next day) and is open year-round without holidays.
English-speaking staff are also available to assist international customers.

At OkinawaHybridEsthe, the signature feature is the use of generous amounts of oil in full-body treatments, designed to deliver deep relaxation and complete refreshment.
Two main courses are offered: the Standard A Course and the higher-grade Diamond D Course. Prices are ¥27,000 for 70 minutes (Standard A) and ¥32,000 for 70 minutes (Diamond D).
Please note that payment is accepted in cash only.

Handling NAHA Femdom play & escorts

“Handling NAHA Femdom play & escorts” is an outcall-style relaxation service that dispatches therapists mainly within Naha City and nearby areas.
(For details on service areas, please contact the salon directly by phone.)

The basic course is ¥30,000 for 60 minutes, with optional upgrades available for an additional fee of ¥10,000.
Both cash and credit card payments are accepted.

The salon offers a distinctive style of treatment focused on strong stimulation and unique relaxation techniques, creating an extraordinary experience that helps guests refresh both mind and body.
Open year-round from 8:00 a.m. to 4:00 a.m. (next day).

MITCHAKUSUPAMIZUGIDEESUTEBIJINSHIROUTOESUTESENMONTEN

“MITCHAKUSUPAMIZUGIDEESUTEBIJINSHIROUTOESUTESENMONTEN” is an outcall-style relaxation service where therapists perform professional massage treatments while dressed in themed attire such as swimsuits or elegant lingerie.

Therapists are dispatched mainly to Naha City and surrounding areas.(For more details on service locations, please contact the salon directly by phone.)

Two main course options are available:“Lingerie Course – from ¥23,000 for 60 minutes”“Swimsuit Nuru Massage Course – from ¥28,000 for 65 minutes”
Customers can choose their preferred course based on the type of experience they wish to enjoy.
Both cash and credit card payments are accepted.

banana heaven spa

“banana heaven spa” is a relaxation salon located in Naha City, Okinawa.
In its tropical resort–inspired private rooms, guests can enjoy a luxurious relaxation experience that combines fine-textured foam with premium aromatic oils.
Skilled therapists provide attentive treatments designed to deliver deep comfort and healing from head to toe.

The salon is open from 10:00 a.m. to 12:00 a.m. (midnight) and operates year-round with no holidays.
Prices start at ¥27,000 for 60 minutes, and payments can be made by cash, credit card, WeChat Pay, or Alipay.

The salon also has English-, Chinese-, and Korean-speaking staff, ensuring smooth communication for guests who do not speak Japanese.

Frequently Asked Questions (FAQ)

Origins and Cultural Background

There are several theories about the origins of Nuru Massage.
The most common one traces it to Kawasaki City in Kanagawa Prefecture, where it emerged during Japan’s period of rapid economic growth.
As new forms of relaxation services appeared in entertainment districts, Nuru Massage developed as one uniquely emphasizing smooth texture and deep relaxation.

Other theories suggest that it began in Okinawa as part of spa and wellness services for tourists, or in Tokyo’s business districts as a branch of aromatherapy and body-care treatments for busy professionals.

In all versions, the foundation lies in Japan’s culture of “healing the mind and body,” which continues to influence relaxation practices worldwide today.

Summary: Key Points to Know Before Your Experience

Nuru Massage is a unique relaxation practice born from Japan’s culture of healing and mindfulness.
Its use of smooth, high-viscosity gel minimizes friction, providing a deeply calming and refreshing experience unlike any other massage.
Beyond physical relief, it offers a sense of mental tranquility through serene environments and thoughtful hospitality.

If you’re looking for an experience that embodies Japan’s spirit of relaxation, a Nuru Massage is a truly special way to discover it.